The Benefits of Selling Car Wash Accessories at Your Car Wash

Whether you own a self-serve or full-service car wash, you know that selling car wash accessories provides you the opportunity to earn extra revenue on top of your car wash earnings. There are all sorts of items you can sell using countertop displays and vending machines. Your main goal is to become your customers’ primary car wash supply store.

What Items Are Top Sellers?

There are several categories of items that car wash customers buy when getting their cars washed. The top five categories are:

Within each category, there are specific items or “must-haves” you will want to have stocked at your car wash. These include:

Remember to Try New Products

One of the biggest mistakes you can make when selling car wash accessories is to limit yourself to just the top sellers. By doing so, you are missing out and losing on potential sales of other products.
For example, if air fresheners are your number-one-selling item and you just focus on air fresheners, you are missing out on sales of Armor All products, microfiber towels, food and drinks, mobile device accessories, etc.

Additionally, you will want to try out new products as part of your sales mix to see how well they perform. For instance, in the winter months, you could feature all-weather floor mats, snow brushes, ice scrapers, and deicers.

Upselling Car Wash Accessories

The key to getting your car wash customers to purchase items is to upsell them. There are several effective ways to do this, depending on the type of car wash you own.
With full-service washes, instead of having customers pay using an automated machine, it is better to have them pay an actual person. This allows you or your employees the opportunity to offer car wash upgrades as well as promote various accessories like air fresheners.

With self-service washes, you want to use various signs and displays that offer step-by-step washing and detailing instructions. Make sure to incorporate items you sell in your vending machines. Somewhere on the signs and displays, encourage people to visit the vending machine for any extra items they need.

For example, you could mention using a soft microfiber cloth to dry off any remaining water and using the spotless rinse cycle. To get shiny tires, use Armor All tire wipes or foam. At the bottom of the instructions in big bold letters, mention all the car wash accessories are available for sale in your vending machine.

Another option for self-serve car washes is to have an onsite “service advisor” who goes from bay to bay and interacts with customers. They can ask if the customer has any questions or needs car wash tips, share details about vending items you sell, and point out any special products you carry like mobile device accessories.

Whether you have a full-service or self-service car wash, you could also offer bundled car wash accessory packages. For example, you could have one package that included an air freshener, a microfiber towel, Armor All Protectant wipes, Armor All glass cleaner wipes, and Armor All Tire Foam.
You could even use your website or social media pages to post details about different car wash accessories for sale at your car wash and where your customers can buy them.

To get all of your bulk auto detailing supplies and car wash accessories, please feel free to shop our car wash supply store online or call Superior Car Wash Supply at 800-554-9274 today!