With the arrival of summer, it means your car wash can be busier, especially after it rains. Yet, it can also slow down when it rains. If you find your wash slower than expected, check out these great summer marketing campaign ideas that can have people waiting around the block to get their vehicles washed.
Show your customers how much you appreciate their business and support by celebrating them. You could partner with other nearby businesses to make the event bigger. You can feature different games; free giveaways; free basic washes; and a free hotdog, bag of chips, and soft drink for everyone who stops by.
#3. Host a Classic Car or Motorcycle Show
Another great summertime activity people enjoy is going to classic car and motorcycle shows where the owners get to show off their vehicles. Partner with a local car or motorcycle club to plan the event. You could offer washing and detailing services to prepare the cars or motorcycles for display.
#4. Partner with a Local Radio Station
Local radio stations love the exposure when they can broadcast live from area businesses. You can work together to decide what items to give away like complimentary car washes, gift cards, etc.
#5. Participate in Local Summer Time Events
You could rent a booth space at local festivals where you and your employees can interact with people in the community. It is also beneficial to pass out incentives, such as free basic wash coupons, keychains, etc. You could also create a parade float and be a part of your local 4th of July parade.
#6. Partner with a Local Animal Shelter
You could host a pet adoption event at your car wash to help pets find their new forever homes. Then offer a free basic wash for each person who adopts a pet.
#7. Celebrate National Days
Take advantage of different “National Days” to attract customers to your car wash. For example, July 17th is National Ice Cream Day. So, you could give out free ice cream cones to each customer. As an alternative, you could celebrate “National Months.” For instance, July is National Hot Dog Month. So, you could give out free hot dogs all month.
#8. Sponsor a Summer Sports Team
A great way to show community support is by sponsoring a baseball, softball, or soccer team. You could feature your car wash logo or name on one of the sleeves to advertise your car wash.
Summer Car Wash Products at Wholesale
As you can see, there are plenty of excellent summer marketing events and ideas to keep your car wash busy all summer long. To stock up on car wash vending items and related products at wholesale prices for giveaways and car wash marketing events, please feel free to browse our online store or contact Superior Car Wash Supply at 800-554-9274 today.
With the arrival of summer, it means your car wash can be busier, especially after it rains. Yet, it can also slow down when it rains. If you find your wash slower than expected, check out these great summer marketing campaign ideas that can have people waiting around the block to get their vehicles washed.
Another great summertime activity people enjoy is going to classic car and motorcycle shows where the owners get to show off their vehicles. Partner with a local car or motorcycle club to plan the event. You could offer washing and detailing services to prepare the cars or motorcycles for display.
Take advantage of different “National Days” to attract customers to your car wash. For example, July 17th is National Ice Cream Day. So, you could give out free ice cream cones to each customer. As an alternative, you could celebrate “National Months.” For instance, July is National Hot Dog Month. So, you could give out free hot dogs all month.