Rebranding Your Car Wash Business

Have you noticed your car wash sales declining? Have you noticed your car wash is beginning to look a bit dated? Maybe it is time for a rebranding of your car wash business. After all, your brand is an essential asset you can use to attract customers.

What Does It Mean to Rebrand a Business?

Rebranding is essentially giving your business a makeover. You can update the look of your brand, change your logo colors, or come up with a new catchphrase people will associate with your wash. Basically, your objective is to change your customers’ perceptions about your car wash, so they believe the services and products you offer better fit with their needs.

Why Would a Business Want to Rebrand?

Businesses rebrand for one simple purpose: to ensure their brand remains relevant to consumers. With design trends and customer perceptions constantly changing, rebranding is one way to ensure you are ahead of your competitors, and it shows your customers you keep up with trends in the car wash industry.

Without going into detail about branding and brand strategies, you should see an increase in car wash volume and product sales after rebranding. Basically, that is all rebranding is, and to determine whether your rebranding is successful, you should see an increase in your profitability.

Is Your Car Wash in Need of a Car Wash Rebranding?

To determine whether your car wash could benefit from a rebranding, ask yourself the following:

Does your brand name still reflect your vision? When you started your car wash business, what seemed like the perfect car wash name may no longer be relevant or represent your vision.
Does it seem like there is no unity in your branding? The best way to answer this is to look at your wash menu and the products and services you sell. If your customers are overwhelmed with the number of wash choices, services, and products, it indicates a lack of unity.
Are your customers confusing you with your competition? This can occur when you are no longer differentiating your car wash from others, or they use similar colors and slogans for their branding.
Has your business strategy changed? Maybe you initially started your car wash to offer hand washing and detailing services. However, as your business grew, you now feature self-serve vacuums, an automated car wash tunnel, and other services.
Are you tired of your brand? It is understandable to grow tired of the same logo and colors used to identify your brand.
Are you acquiring another car wash business? Suppose you are buying out a competitor and acquiring their car wash to grow your business. Then you will want to rebrand to ensure consistency between your locations.
Has your car wash gotten a lot of negative publicity or feedback? Sometimes the best way to get away from a negative image is to rebrand. However, when you do, ensure you resolve any issues that caused you to get the negative image in the first place.
Do you need to raise prices? Rebranding can help you alter your customers’ perceptions of the value of your services to justify price increases.
Are you having problems connecting with a new customer audience? If you are attempting to attract new customers in a different audience or market segment, then rebranding can help you get their attention.

Your Car Wash Needs Rebranding – Now What?

Once you determine your car wash needs rebranding, it can be tempting to jump in head first and start changing things. However, this is not the best approach and can actually cause more harm than good. Your changes could potentially hurt your car wash further. So, the first thing you should do is take the time to get feedback from your customers.

If you do not find out what your customers like and dislike about your car wash and current brand, you will have no idea of what direction you should take when rebranding. Once you have a better idea, you can start formalizing a rebranding strategy and prepare it for implementation at your car wash.

What Are the Next Steps?

Now that you have a rebranding strategy, your next steps should include:

Updating your car wash signage, menus, etc.
Rolling out your updates gradually to give your customers time to adapt and avoid feeling overwhelmed.
Updating your website, Google Business listing, and social media pages with your new branding.
Updating your product display areas with your new branding.
Surveying your customers about their impressions of your updates and using this to further tweak your rebranding.

Helpful Rebranding Tips

Part of your car wash marketing for rebranding should also include holding an event to gain the attention of your community. For example, you could host a car or motorcycle show, have a bbq cookout, or invite a local radio station as part of your event.

Your event is also the perfect opportunity to launch a car wash loyalty program if your car wash does not already have one. Even if you do, you will still want to promote it and have people sign up for it.

Another great way to get people to attend your event is to offer special promotions, deals, and offers. For example, customers get a free Little Trees air freshener for every basic wash purchase. You could include the free air freshener and some other perks for higher wash levels to make them more enticing.

You could even have a raffle where people pay $1 to buy a raffle ticket or get a free raffle ticket with a paid wash. For example, your raffle prizes could include car care bundles that feature free wash coupons, a selection of Armor All products, microfiber towels, and other such items.

You can obtain Armor All products, Little Tree air fresheners, and other car wash products at wholesale prices to use for your rebranding event at Superior Car Wash Supply. Order online today or contact us at 800-554-9274 for further assistance.