Upselling: How to Get More for Your Products

It’s a great feeling when your business makes a sale, but the trick is to get that converted customer to spend more on your car wash materials. The art of upselling can make it a lot easier for customers to spend more on products and, ultimately, make each sale a lot more profitable.

What Is Upselling?

A sales technique that involves encouraging a customer to purchase additional items that increase the price of their primary purchase, upselling can be done without having to be pushy and annoying the customer.
Why sell to an existing customer? Because the probability of success is far higher than it would be if you were upselling to a new customer. Okay, so how do you go about upselling? First, you need to understand what your customer wants. Without an answer to this question, your upsell is finished before it even gets out of the gate.

Upsell to the Right Customer

There may be some owners who upsell to every customer whether they need additional vehicle maintenance products or not, but you don’t need this catch-all approach. The smart way is to select the ideal customers for your upsell based on what they want to gain over the short- and long-term from using your service or product.

In addition, instead of offering upsells to anyone and everyone, you want to target customers that need the car detailing or other useful product you want them to buy. The bottom line is to be selective.

How to Present Your Upsell

There are a few ways to get your customers to spend more. One is to offer items or services that complement their original purchase in a way that solves a problem. For example, if a customer buys a car wash, ideal upsells would be to offer a package of interior car wipes and an air freshener.Another tactic is to bundle your products or services at a discount. Doing this can dramatically increase the chance that a customer will buy the bundle rather than pay for products or services separately. A car wash purchase could be bundled with new wiper blades, a steering wheel cover, or both.

Make your discount easy for customers to calculate, as this method is more likely to convince the customer that they’re saving more on their bundle. Urgency also remains a very effective way to upsell products and services. When a customer knows that they can only get a deal for a limited time, they won’t want to miss out.

When upselling, ensure that your offers are few but well-targeted. This will give you the best chance of increasing revenues without overwhelming and confusing your customers.
If you’re looking for car wash supplies from an experienced company with impressive buying power, look no further than Superior Car Wash Supply. In business since 1991, we specialize in everything your car wash or dealership needs at the best prices around. Visit our website or call to learn more: 800-554-9274.