How to Merchandise Your Car Wash Shop During COVID-19

The onset of the coronavirus pandemic has caused us all to rethink many things, such as the way we shop. For businesses selling car cleaning accessories and other items, the pandemic has meant adding products and changing how they’re displayed. Here’s how to implement these strategies at your location.

Make Shoppers Feel Safe

Customer safety should be priority number one during this time. Consider posting signage about your sanitation requirements, including asking everyone to wear masks, and sanitize or cover their hands before entering your store. The second part of this strategy is to give them the tools they need to stay safe while visiting you.

Ensure that hand sanitizer bottles and mask and surgical glove boxes are always full, and that trash bins for these items are emptied frequently. If customers need to walk a distance to reach your retail items, offer frequent social distancing reminders with signage.

Locations that have aisles or several items of furniture should consider reorganizing their store’s layout and removing enough furniture to encourage customers to stay the recommended six feet apart during their visit. Another great way to remind of social distancing is to have one-way aisles with arrows on the store’s floors.

Add COVID-Related Merchandise

There are many COVID-19 car wash supplies you can add for purchase at your location. Customers who are stopping at your business on a long road trip will greatly appreciate being able to purchase items that keep them safe on the road. Ensure you stock plenty of wholesale hand sanitizer and make it easy to purchase.

Plan Displays with Safety in Mind

The way your products are displayed can have a significant impact on customers who come to your business during this time. It’s highly likely that they’ll be thinking about how to keep themselves and their loved ones as safe as possible. With that in mind, how you plan and organize your displays will tell customers they matter.

If it’s possible at your location, you might want to consider creating a separate display of COVID-related items like reusable wholesale facemasks and air sanitizer, with physical signage that draws attention to it. This will allow the customer to find protective items quickly and easily so that they won’t have to linger in-store for any longer than necessary.

Increase Visibility of In-Demand Items

In addition to masks, sanitizers, and other virus-related items, you’ll have other products that are in high demand like cleaning towels and soap. All of these best-sellers should get top billing in your store display, which can be accomplished by placing them at eye-level, where they’ll be the first items your customers see when they enter your store. 

Supplying Superior Products Since 1991

When your goal is to keep your customers safe and provide them with what they need to keep their vehicles looking great, contact Superior Car Wash Supply. We offer masks and other protective items, as well as quality products to offer in your car wash. Call us today: 800-554-9274.