How Car Wash Owners Can Attract Motorcycle Owners to Their Car Wash

If you want to attract motorcycle owners to your car wash, you will need to make some changes to at least one of your car wash bays. Washing motorcycles requires having the right commercial car wash supplies and car cleaning equipment on hand. You will also want to update some of the items you sell in your car wash vending machines to feature motorcycle-friendly products.

Some of the items you will want to make sure you have stocked for motorcycle wash customers include:

Microfiber Towels
Different-Sized Brushes
Motorcycle Bike Chain Lubricant
Wash Sponges/Cloths

Your motorcycle customers will also benefit from Armor All products like tire foam, original protectant, and glass wipes, so make sure you have these stocked too! Don’t forget about tire and wheel cleaner products as well.

Updating a Car Wash Bay to Wash Motorcycles

The first thing you need to do is replace the car wash soap you use with a motorcycle-specific wash soap. Motorcycle soap is formulated slightly differently and can be used on all types of motorcycles.
Motorcycles should never be power washed with a high-pressure wash hose. You will need to lower the pressure settings so they are not as strong.

You will also want to make sure the bay you convert is equipped with a foaming brush. You may want to use a smaller brush head because motorcycles have many more “hard-to-reach” areas.
Once your bay has been updated for motorcycles, make sure that you advertise this update. You can share the news on social media or your car wash website or by hanging a sign or banner out in front of your car wash.

If you want to increase the number of motorcycles that can be washed at a time, you could add a second wash area in the same bay by installing a second set of car wash equipment for motorcycles.

Educate Your Motorcycle Customers How to Wash Their Bikes

Walk your motorcycle wash customer through the wash process by hanging a step-by-step wash instruction poster in the bay where it is easily seen. The general steps used to wash a motorcycle are:

Prep the Motorcycle: Place a microfiber cloth or towel into each exhaust pipe. Remove any items you do not want to get wet.
Wet the Bike Down: Start with low-pressure water and gently rinse down the upper area of the bike. When you get to the lower areas, like the wheels and tires, you can increase the pressure on the water to help remove dirt and mud.
Apply Motorcycle Wash Soap: Instead of needed water mixed with soap, like with cars, motorcycle soap should be sprayed onto the bike gently. The gentle spray is perfect for applying soap on hard-to-reach areas and allowing it to soak.
Use Brushes to Clean Hard-to-Reach Areas: Using various brushes, gently scrub dirt and debris until it is loosened.
Use a Dampened Microfiber Cloth to Wipe Down the Bike: Take the damp cloth and gently buff the wash soap to help remove bugs, mud, and dirt.
Rinse the Bike: Use a low-pressure setting to rinse the bike.
Dry the Bike: Take dry microfiber cloths to dry the bike.
Apply Chain Lubricant: Once the bike is dry, spray on chain lubricant.
Detail the Bike: Use Armor All products to detail the bike and make it look great.

By adding a motorcycle wash bay to your car wash, you can attract new customers and grow your car wash business. For all of our commercial car wash supplies for motorcycles and vehicles, please feel free to browse our car wash supply superstore or contact Superior Car Wash Supply at 800-554-9274 today!