Advice for Your Car Wash Website
With more and more people having less time to wash and detail their cars themselves, having a car wash website is essential to a successful business. When current and potential customers want to learn more about car wash businesses, where do they turn? First, they look online to see if local and nearby car washes have a website.
Why Does My Car Wash Need a Website?
It is easy to understand why you are wondering why you even need a website. You most likely already have a social media presence on sites like Facebook and Instagram. You should also have registered your business with Google and the other major search engines to ensure you can be found in local searches.
So, why do you still need a car wash website? Social media is a great way to connect and communicate with current customers. However, how do you reach people looking for car washes in your area? Aside from being found in a local search, a car wash website is the best way to advertise and attract new customers.
Next, your website provides additional opportunities to connect with your customers. For example, you could post blog posts about anything car-related. You could also enhance your website to feature an online store where customers can buy gift cards and car wash products, sign up for wash subscriptions, and have special areas just for your loyalty club members.
How to Set Up a Car Wash Business Website
As you can see, having a website offers many potential opportunities for your car wash business. However, you need to know how to set up the website correctly if you want to have the desired impact. So, before you even start thinking of car wash website design ideas, the first thing you need to do is develop a domain name.
A domain name is the name of your website. For example, suppose your car wash business name is Sparkle Sunshine Car Wash. First, you want to search to see if the domain name was already registered by another business and what extensions were still available to register, such as .com or .net.
Car Wash Website Design Considerations
Now that you have a domain name and a provider where you can upload your website, you are ready to start thinking about your car wash website design using these tips and tricks.
Gain Inspiration from Competitors’ Websites
To get ideas of what a car wash website should look like, look at some competitors. As you do, ask yourself how appealing is the design? What do you like or dislike? What could you do better?
Think About Your Brand
Part of the appeal of your website is to determine how you can relate the design to your brand. For example, what colors and theme would best match the colors and theme of your car wash?
Determine What Features You Want to Include
The features you include will determine your website’s and web pages’ layout. Some of the essential features you will want to include are:
Mobile-Friendly Design
Contact Information
Staff Biographies and Photos
Email Newsletter Sign Up
Clear Descriptions of Wash Packages
Embedded Map Showing Your Location
Links to Your Social Media Channels
An “About Us” Page to Tell People About Your Business and Values
Decide How Many Pages You Want
All websites will have a home page or landing page to introduce people to your car wash business. You will want to include other pages that provide specific information about different aspects of your car wash, such as:
Wash Packages
Location
FAQs
Blog
Contact Us
Career Opportunities
Online Store
Subscription Management
Loyalty Member Offers and Discounts
Meet the Team
About Us
Each page should have its own unique content using text, images, and videos when appropriate. You will also want to include a call to action on each of your pages like enticing customers to become a loyalty member or to sign up for a monthly wash subscription plan.
If you are just starting your car wash business, start with four to six pages. You can always add more to your website later as your business grows and expands.
Other Website Considerations
Now that you have an idea of how you want your website to look, you need to determine if you have the skills necessary to create the website. Hiring an expert to help transform your vision into a professional-looking website can be better.
Your website design should also include SEO (search engine optimization) strategies to make it easier for Google and other search engines to find your website easily. SEO can be very complex, so you may want to leave this design aspect to an expert.
Furthermore, your website design should be appealing but not overly cluttered. Putting too much information can overwhelm visitors. The best car wash website designs keep it simple to navigate and use while remaining on brand.
Most importantly, make sure your wash services and products are showcased well.
Refresh Your Website Regularly
After your website is up and running, you need to ensure you keep it updated. Adding new content to your website and refreshing existing content is a great SEO strategy. Anytime your pages are updated, search engines will see this as fresh content that can increase your placement in search results.
In addition, if your website contains pricing information, you need to verify the prices online match those at your car wash. Customers will not be too happy if prices are outdated online, and they pay more when they visit your car wash in person.
Finding Car Wash Products to Feature on Your Website
It is easy to find a wide range of car wash products you can feature on your car wash business website at Superior Car Wash Supply. We are your one-stop shop for all your car wash retail, vending, parts, and supply needs at wholesale prices.
Explore our online store today or contact us at 800-554-9274 for further information and ordering assistance.