5 Detailing Tips for the Summer Season

You can increase business at your full-service car wash this summer by promoting detailing services. You can include various value-added services or promote wash upgrades that can benefit your customers’ vehicles. For example, you could create a special summer detailing car wash package that includes UV protectant wax and a spot-free rinse. 

Other great car detailing services you could offer for the summer season include:

1. Offer hand waxing service. The sun’s UV rays can damage the clear coat layer and cause fading and discoloration of the vehicle’s paint. A decent coat of wax helps protect the vehicle. 

2. Offer buffing service. Buffing is excellent for removing minor scratches in the paint and clear coat layer. It also makes cars look extra shiny, especially after a hand waxing. 

3. Offer interior UV protection service. Use Armor All products that include UV protection to protect vinyl, plastic, leather, and other interior surfaces from the sun’s damaging UV rays.

4. Offer tire conditioning service. Tires should have a tire conditioner applied at least once a week during the summer to protect them from fading and cracking from too much direct sun exposure and summertime heat. 

5. Offer bug removal service. Smashed bugs are a huge problem and can damage the clear coat and paint on a vehicle. They get baked into the finish the longer they are left on the vehicle. Most people find it hard to remove them on their own, so this is a great money-making opportunity for your car wash. 

Detailing Tips for Self-Serve Car Wash Owners

You could be onsite and offer professional car detailing services as full-service car wash owners. However, when that is not feasible, your next best option is to set up a detailing area next to your vending area. You could set up covered carport tents where people can park their cars in the shade while they detail them. 

You may already be selling air fresheners, drying towels, snacks, soft drinks, and other car wash vending items. So, why not provide your customers with a covered area to detail their cars after washing them? 

You could feature Armor All products like leather wipes, cleaning wipes, glass wipes, and tire foam. Alternatively, you could sell bottles of the products. However, you should have a section for microfiber towels. 

Do not forget to save space for car wax too. Some of the most popular car waxes for people that wash their own cars are the spray and dry types, like Meguiar’s Hybrid Ceramic Wax, since they are so easy to use. Yet, you should also feature a liquid or paste car wax for people that like these types of waxes. 

If you have a larger vending machine, do not overlook summertime season products like sun shades and sunglasses. Wiper blades are another fantastic product to feature in the summer because the summer heat causes the rubber on wiper blades to become brittle and break. So, your customers will need new wiper blades. 

By expanding your detailing service offerings, there are plenty of great ways to boost your summertime car wash sales, whether you own a full-service or self-serve car wash. To find all the car wash and interior cleaning products you need, please feel free to explore our online store or contact Superior Car Wash Supply at 800-554-9274 today.